STOP®

Impact Brand

In 2016, two responses emerged from the same question: How do we confront violence, indifference, and the normalization of harm in American life?

One became Chicago 1919.

The other became STOP®.

STOP® is a cultural impact brand built around a single word and a simple idea: awareness precedes change.

Originally created in response to gun violence, STOP® has evolved into a broader expression of clarity, courage, accountability, and cultural awareness. Through fashion, public expression, and conversation, the brand invites people to pause, reflect, and consider the consequences of what we accept, ignore, or normalize.

The STOP® word mark is direct.

The STOP® icon depicts a firearm rendered nonfunctional and intentionally reversed.

Together, they form a visible refusal.

This is not a slogan. It is not a campaign. It is a position.

One word. Infinite stories.

STOP® is a registered trademark of Seanne N. Murray, Esq.