STOP®

Impact Brand

In 2016, two moments converged that would change the direction of Seanne N. Murray's work permanently. The killing of Alton Sterling brought the epidemic of gun violence back to the surface of American consciousness with an urgency that demanded a response. That response became two things: a film and a brand. Chicago 1919 was one. STOP® was the other.
STOP® is a high concept impact brand centered on clarity, courage, and cultural awareness. Founded to oppose gun violence and challenge its normalization in everyday life, STOP® uses a single word and a carefully designed symbol to interrupt silence and provoke reflection across culture, fashion, and public space.

The STOP® word mark is direct.

The STOP® icon depicts a firearm rendered nonfunctional and intentionally reversed.

Together, they form a visible refusal.

This is not a slogan. It is not a campaign. It is a position. One word, worn with intention, carried into every room, every street, every conversation where silence has been allowed to stand in for complicity.

STOP® does not explain itself. It does not need to.
More at www.stopworldwide.com

STOP® is a registered trademark of Seanne N. Murray, Esq. Unauthorized use is prohibited.